IN THE LUXURIOUS WAKE OF TAILOR-MADE PERFUMES
The perfume is a signature which must resemble the one who wears it. The height of luxury is to have your own unique fragrance. A somewhat forgotten tradition in the 20th century, "haute couture" perfume is making a comeback, thanks to passionate designers and wealthy clients and lovers of unique and luxurious products. At Guerlain, Cartier or Frank Kurkdjian, the perfumed dream is possible if you pay the price.
Guerlain, the pioneer of personalized perfume
Since its foundation in 1828, the Guerlain house has offered unique creations for its exceptional clients. Its founder, Pierre-François-Pascal composes them on demand. Balzac, seeking inspiration for the writing of his novel César Birotteau, ordered an eau de toilette from him. As for the Empress Eugenie, she was the muse of the Eau de Cologne Impériale which won Guerlain the favor of all the courts of Europe.
Today, Guerlain continues to offer this super luxurious service to its wealthy customers. It all starts with long interviews during which the client talks about his tastes, his life and his desires. After 9 months of trials and tests, the perfume is delivered: two liters of the precious elixir in a sublime Baccarat bottle that can be adorned with precious stones and around twenty small bottles presented in a magnificent leather trunk. The formula and personalized name belong to the customer for life. This exceptional service will cost her at least 37,000 euros, the price of a haute couture dress.
At Cartier, one of the biggest noses in the service of tailor-made
We owe Mathilde Laurent great Cartier perfumes such as Roadster, Baiser Volé or Envol. This big nose also takes care of the creation of tailor-made perfumes for a wealthy clientele. In her laboratory-office, she has hundreds of bottles from which she draws the alchemy of a unique scent. As at Guerlain, the creation of the fragrance requires hours of meetings to identify the expectations and dreams of its future owner.
Then Mathilde Laurent meets the client as many times as necessary "until love at first sight, when he falls in love with him, when he tells me that's it". Regarding the bottle, every whim is fulfilled: engraved bottle or precious stones. At Cartier, jewelry is a know-how that naturally puts itself at the service of these exceptional orders. For around 60,000 euros, the sponsor has in his possession a perfume that looks only like him.
Francis Kurkdjian, the latest in exceptional perfume
Maison Francis Kurkdjian was born in 2009 from the meeting of Francis Kurkdjian, creator of renowned perfumes and Marc Chaya, former partner of Ernst & Young and founder of the "Maison de parfum". Together, they imagine an olfactory, sensual and generous territory, and shape a new emblem of French savoir-vivre.
The hallmarks of the House are sophistication, timelessness and daring. Francis Kurkdjian creates tailor-made perfumes for private clients. An alchemical operation that he says: "The people who come to see me have a passion for perfumery. They are crazy about perfume. They want to meet the skilled person, the expert, the professional and be at the heart of the process. ".
Unique creations have become a signature of this master perfumer. He makes candles with a specific fragrance for a hotel, scented bubbles for an event, interior fragrances for a yacht ... For him, anything is possible. These unique products bear witness to an unlimited territory of expression and exceptional know-how. For a perfume belonging to you for life, you need a minimum of 20,000 euros.